Of course, this is just a sample of some of the new trends in marketing for 2011. If you would like to know more about what is on the horizon and make sure your company is ahead of the curve, please feel free to contact us.
THANK YOU AND HAPPY NEW YEAR!
by Donna Sams
Despite the down economy, CWI Marketing & Printing has had a great year. We would like to take this opportunity to thank our awesome clients for their loyalty!
Thank you for helping to make our small little business succeed. We don't take for granted how fortunate we are to have some of the best clients in the world! We promise that in 2011 we will continue to provide the customer service, quality, affordability and creativity you have come to know us for. We promise to do our best to help your business be a successful one.
Thanks, once again, for a great 2010! We wish you and yours a safe and prosperous 2011.
As always, CWI Marketing is here to help, please feel free to contact us to help with any of your marketing needs in 2011!
Mobile/text marketing.
Did you know that mobile phones outnumber computers 4 to 1? Just about everyone has a mobile phone in their pocket, purse or somewhere close by. The use of apps, mobile coupons, etc. is a great way to quickly and easily reach out to clients and motivate them.
Personal Relationships.
The social media explosion has created more consumers wanting further personal communication. Consumers want to know that they are important individuals, not just some group of clients you are trying to sell to.
Interaction.
Get feedback from your clients. People love to tell you what they think, so give them the means to do that.
Coupons.
Yes, coupons. There is even a show on TV all about people who save hundreds of dollars every time they shop just by using coupons. With the advent of mobile coupons for smart phones, iPads, E-readers, etc., coupons aren’t just for clipping anymore.
Outsourcing.
When it comes to marketing, there is so much to do and keep abreast of. From technology, to analytics, to strategy, to marketing plans and ad campaigns, to graphic design and print materials. Most companies have an in-house marketing manager, but are finding that it’s more successful to outsource particular portions of their marketing effort. It can also be more cost effective.
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Postcard marketing.
In most cases, it just doesn’t work in today’s world. A majority of people simply throw them out. There are still a few markets where postcard marketing can work, but a lot of the time, the return on investment isn’t worth it.
Target Markets.
While it is important to know who your target market is, it’s more important to treat customers as individuals and not focus so much on putting them in any one particular group.
Dictation.
Don’t just tell your clients what they want or what they need. Ask them.
Rebates.
People still love a rebate, especially in these economic times. However, the ease of simply using a coupon at the time of purchase attracts more customers than offering a rebate.
Trying to do it all yourself.
Some businesses try to save time and money by doing it all themselves. What they are finding is that instead of getting everything done effectively, they are only getting some things, halfway completed. This is a recipe for disaster.
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Blog for Thought.....Community Involvement
by Donna Sams
During the month of March, CWI Marketing is presenting at two local workshops in our community. What does your business do to help your community?
Community involvement is an important part of any business. Not only is giving back simply the right thing to do, it also builds trust and respect in your community and who doesn't want their business to be trusted and well respected?
There are many ways your business can volunteer to help in your community:
Are you a real estate agent or a mortgage broker? Why not sponsor a first time home buyer's course for the members of your community? Now really is the best time to buy, but it can also be scary and confusing for first timers. Give them someone to turn to.
Own a local sports equipment store? Sponsor a little league team.
Allow your employees to donate some of their time to local charities during the work week.
Are you a florist? Offer a class on how to make centerpieces, corsages or other floral arrangements at the local senior center.
There are literally hundreds of ways you can donate your services. Take the time to help out in your community. Giving back is not only good for you, it's good for your business!
As always, CWI Marketing is here for you, please feel free to contact us for help with any of your marketing needs or ideas on how to help in your community.
